About Salik Khan

Salik Khan

Salik Khan

         Salik Khan

       AKA: Baawraman

      Age: Twenty-something

      Education:  So called Engineer in Computer Science from Jaipur National University.

      Motto: The more I read, the more I learn. The more I learn,the more I realize how far I am from being an EXPERT

      Expertise: High-Level Technical Project Management & Strategy, Web Analytics, A/B & Multivariate Split-Testing, Technical SEO, Inbound Marketing, Affiliate Marketing, PPC Bid Management, Facebook Marketing, Remarketing, E Commerce Optimization

Didn’t like the random formatting? Looks Amateur?  Well, that’s exactly what “Digital Marketing” is, Randomness!!!

The Boring “Bio” That You Probably Won’t Have To Read

Salik Khan

I  love music, rain,  my thoughts,  your views, reading  , writing,  long walks on the beach  and wildlife,  in no particular
order. Recommended by 4 out of 5 people that recommend things. I am a sample size of one, not statistically significant,
nor representative.   A Proud Indian Muslim, Music Maniac, Sufism Lover, and Digital Evangelist/ Web Analytics Consultant. My motto being – “The more I read, the more I learn. The more I learn, the more I realize how far I am from being an EXPERT”. The only way of finding limits of the possible is by going beyond them into the impossible. My key expertise are researching latest Algorithmic updates, Digital Marketing consultancy, E Commerce Optimization, User behavior Analysis. When  I’m  not SEOing I’m  Baawraman on Twitter.

My core responsibilities are:1)Ensure that all websites and internet properties under my influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.

2)Create the necessary technical architecture.

3)Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)

4) Manage paid marketing strategies using Google AdWords, Remarketing, Facebook Ads, Bing Ads

5) Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives.

6) User Behavior Analysis, Conversion Optimization of the web properties which includes but not limited to:
-Daily, weekly, monthly reports (excel, clickstream analytics)
-Data consolidation & validation
-Coordinating tags, tracking parameter implementations.
-Business requirements generation from multiple teams such as product managers, development teams, and functional group members.
-Documentation relating to existing processes and suggestion / presentations for improving those processes.
-Contribute to improvements in processes (technical or business) used by analysts.

7)Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.

8)Staying abreast of (and sharing) changes in search engine signals and market share.

9)Improving and enhancing boilerplate project lifecycles based on signal changes.

10) Setup social media marketing strategies to increase customer engagement. The key to social media is to have direct access to a customer base and build the brand .

Guest Authored In:

Social Media Today

Business 2 Community


You can Like/Hate Me on below profiles:



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Odesk Certified SEO Consultant 

Odesk Certified Google Analyst  Consultant

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